Inspire TRUST:
Great leaders create personal credibility and earn the legitimate TRUST of others.
Clarify PURPOSE
Great leaders work effectively with others to create a clear and compelling purpose that is focused on customer needs, strategically aligned and financially viable.
Align Systems
Great leaders build the organisation's capability to consistently achieve its goal, attract and retain talent, improve work processes and develop intense customer loyalty.
Unleash Talent
Great Leaders tap the full potential of the individual, respecting the four dimensions of the whole person. If leaders neglect any of these four need areas, they turn people into object that must be managed, not motivated, controlled, not unleashed.
Source: Franklin Covey
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